how | to | drive | more | traffic | engagement

How to Drive More Traffic and Engagement on Your Content?

“Ideas are like coffee. Better consume them fresh.” This is what one of my mentors once told me. I remember I had to work long hours and deliver plenty of different content ideas for a bunch of clients. At that time, my clients had occupied different industries – from construction companies to beauticians and medical clinics. But really, nobody told me exactly how to drive more traffic and engagement on my content.

How did I make it work for all of them with one simple formula?

  1. Research and Identify Trends

Trends are not hard to spot once they become popular. The key on how to drive more traffic and engagement is to identify the ones that are not hot at the moment but have the chance of becoming popular. Social media has elevated content creation and distribution to a whole nother level. Users like it short and sweet. And that’s what you should focus on. Hashtags are still working. Location specifics are still working. Video is getting bigger. GIFS are still a thing. What’s next? It’s up to you to discover it for your business niche.

  1. Keep It Consistent

Content is still a king. Consistency will reward you with frequent visits to your website, channel or profile on social media. If only you keep it consistent and first and foremost – of higher quality. Users can find the information they need within a couple of clicks while on Google. Make sure you directly go to your website instead of searching for it someplace else.

Discover my 3 SEO Hacks for Increasing the Organic Traffic. >>

  1. Monitor, Analyze & Improve

Monitor, analyze and improve, improve improve! I meet lots of people every day who use social media and the internet as an outlet to send a message to a targeted audience. Still, to this day, doesn’t perform a daily monitoring of their activities. How do you see what’s working and what’s not? How do you improve your digital strategy without monitoring in real time what’s the outcome of your ideas, execution and actions? How to drive more traffic and engagement without doing any of the above? I don’t believe in monthly reports without having the knowledge and the ability to break it down into an at least twice-a-week performance review. More data, more chances of taking the right decision in terms of improvement. And you can gather than through daily monitoring and thorough analyzing.

To wrap this article up, I will summarize it in one single sentence: “Identify and focus on consistently promoting your unique selling proposition (USP), while consistently monitor, analyze and improve its digital performance for ultimate on and offline results.”  

3 SEO Hacks for Increasing the Organic Traffic

Optimizing for the web is not easy. The ever-changing rules of the white hat optimization keep specialists on their toes. While years ago having as many links, directing to your website was huge, nowadays Google cares more about the quality, not the quantity. And even penalizes those, who don’t play by the rules. But how to optimize your site without using black hat techniques and rank higher in search? How to increase the organic traffic to your website.

On-Page SEO
Simple – optimize your website first. Start with a decent keyword research and discover what your potential audience is interested in. A great tool that can help you out in finding potential keywords you might use in your content is the KW Finder.
Focus on having one keyword per page: less is more; using one keyword per page will help the crawler bot identify it faster and record it as a relevant result.
Optimize your images: both size and information, make sure your images are well optimized; use relevant alt tags.
Install SEO plugin: Yoast SEO plugin is probably the best and most used SEO plugin for WordPress; discover other options and follow the instructions.
Headings matter: choose a striking heading that contains the keyword.

Off-Page SEO
Prepare yourself for battling a giant that is not likely to be won over. In the world of Google, you need to obey the rules. That, of course, doesn’t mean it’s impossible to achieve great results. Don’t lose faith.
Social media is a power weapon: consider utilizing the power of social media; this is the easiest and most direct way for companies to communicate with its audience on a personal level. And people love it.
Great content is mandatory: engaging, entertaining, informative. Simple as that.Focus on quality, not quantity: forget about the massive amount of irrelevant links; try identifying your niche and find the great websites where you can post a press release, an article or an interview.

Improve Your Digital Marketing Strategy
Research and get to know your audience: keep your target audience in the heart of every choice and decision you make.
Get creative: use different approaches to reach your potential customers.
Experiment: don’t be afraid to get out of your comfort zone. Experiment as much as possible, follow new trends and do your best to adapt.

5 Growth Hacking Ideas for Businesses

As much as I hate saying it: SEO is essential, when your business relies on your online customer base. You don’t have to own an e-commerce business in order to thrive on the Internet. But you sure need a loyal and supportive audience that will help you work your way to the top of your game.

How To Improve Your Raking Results?

Define what you’re doing. Simple as that. If you are selling t-shirt online, customize your web presence according to your business activities. If you own a cleaning business, make sure to do your research on what is the most frequently googled term when one is looking for someone to help them out tidy up their home. It’s the audience that consumes your products and services, so tailor your business presentation to that target group.

Don’t Put Out Something Without Thorough Testing

An app, a website, an e-book. Always do your testing first. Although the world of internet is extremely dynamic, there is always time for a proper testing. Make sure you log all of the little details along the way and check for those first each time you air a new version of your website, app or whatever you are doing.

Engage With Your Clients

There are not many business owners who are not taking the pledge of going online. Introducing yourself to the world will help you reach a wider crowd. That alone will increase the organic traffic to your store or representative office. Social media is mandatory. Your services might be tailored to high-net individuals who barely touch their Facebook accounts, but think about their presence on websites such as LinkedIn and Xing. Choosing the proper channel will help you reach most of your current or potential customers. Don’t be afraid to engage. People love a business that is able to directly speak to its audience, whether it’s online or not.

Always Ask For Feedback

Being criticized is not the best start of your day. So don’t think of it as a criticism, especially when you asked for it. Getting a real time customer feedback is essential if you have a fairly young business and underdeveloped services or a product. It’s honest, it’s direct and last, but not least – it’s free. Use it or lose it.

Don’t Be Afraid To Give Back

People love freebies. Whether that’s a small “How To” guide or an e-book, or maybe a simple report or infographic on something important to your audience – give it for free. Or not exactly for free, but in exchange for a name and an e-mail address, where you can send it. And eventually, send some more freebies, discount codes and release updates later.

Dealing with a bunch of social media channels, sales strategies, CRM systems and communication concepts might be scary, tiring and a whole lot of stress. Don’t be afraid to get out of your comfort zone, experiment and learn from your mistakes. Fear is your friend.

VSCO Cam – The Next Level Mobile Photo Editor

Visuals are everywhere and are more important than ever. Albeit giants like Google try to convince us that written content is king, the game is obviously starting to change. We absorb larger chunks of information way faster than we did while the Web 2.0 was still dictating the rules. Now apps such as Instagram and Snapchat have set the bars so high, that secondary platforms such as Tumblr and Pinterest simply started to fade.

Nevertheless, one precise thing unites all social media platforms– quality visual content. While some apps tried to force us to use their built-in editing features, mobile users have managed to step on the photo editing game like never before.

Ranked as a top developer and a trusted choice of nearly half a million users, VSCO Cam is the absolute favorite mobile editing app of millennial users and mobile photography aficionados.

The mobile app has a sleek and seamless user interface. Its built-in editing features enable users to manipulate photos through components such as exposure and contrast, while the rich diversity of filters help to set up a certain mood and bring the cinematography effects that often catch the eye while browsing on the internet.

Although the app adheres to a clean, simple and minimalistic design, there are a bunch of features included, besides the obvious editing. The user can choose from Studio directory with edited/unedited/published/unpublished photos, as well as load a gallery with a variety of formants, including RAW.

Besides being a top choice of editing mobile software, VSCO Cam is a social network and an interest community on its own, letting users share their best photos on a dedicated profile page and connect with other people with similar interests and taste in photography.

VSCO Cam is available for Android and iPhone and comes with a stack of free filters. However, avid users are able to purchase additional filter packs for an insignificant price.

Amazon Arrives in Australia in Late 2017. What’s Next?


It’s official. Amazon is landing on Australian ground to take online shopping to the next level. The giant officially announced its arrival will take place in late 2017. What does that mean?

The past few weeks have been bitter and sweet. While online shopping addicts were delighted by the freshly revealed information, local business owners unleashed an outburst of resentment.

According to Gerry Harvey, founder of one of the largest Australian retailers Harvey Norman, Amazon will face a tough battle on the southern continent. What concerns local retailers the most is the significant price battle, that Amazon is likely to start.

After launching its local Web Services in Australia back in 2012, and a year later – a Kindle Store, Amazon now has over 1000 employees across Australia. While the digital book shopping experience helped thousands of Australians to discover and buy their favourite books, launching retail is respectively the next step forward. What Amazon is focusing on, is lower prices, fast delivery and a wide selection of goods.

The newly launched retail service of Amazon is likely to reshape not only the online shopping habits and experience for Australian users, but the way Australian businesses develop their competing and communications strategies. According to Scott Wiseman, executive officer of the national independant hardware industry’s association, Australian’s market is fairly concentrated, having over 6,000 operators and nearly 4,000 suppliers. Large brands such as Bunnings and the Independant Hardware Group are taking a significant amount of the market shares. Having Amazon launching their retail services, means that they will both be directly competing with already established businesses, as well as shopping centre owners.

The traditional suburban malls are the next on the line, when it comes to the battle of who is taking larger piece of the pie. Whilst statistics show online e-commerce has eloquently grown and mobile shopping begins to gain leads in the battle of alternative ways to shop (Amazon ranks fourth with 68.6%, after Yahoo, Facebook and Google), sooner or later, the physical shopping experience is likely to substantially change, focusing more on providing experiences, rather than selling goods and products. 70% of the survey participants marked their smartphones as their favourite ways to shop, while the reported traffic data for e-commerce conversions rate about 30%. 44% overtake the initial search at Amazon’s catalogs.

With social media, pushing users to order services and products through mobile apps, e-commerce is certainly reversing the way to shop and interact with businesses. A change is necessary for survival.