3 SEO Hacks for Increasing the Organic Traffic

Optimizing for the web is not easy. The ever-changing rules of the white hat optimization keep specialists on their toes. While years ago having as many links, directing to your website was huge, nowadays Google cares more about the quality, not the quantity. And even penalizes those, who don’t play by the rules. But how to optimize your site without using black hat techniques and rank higher in search? How to increase the organic traffic to your website.

On-Page SEO
Simple – optimize your website first. Start with a decent keyword research and discover what your potential audience is interested in. A great tool that can help you out in finding potential keywords you might use in your content is the KW Finder.
Focus on having one keyword per page: less is more; using one keyword per page will help the crawler bot identify it faster and record it as a relevant result.
Optimize your images: both size and information, make sure your images are well optimized; use relevant alt tags.
Install SEO plugin: Yoast SEO plugin is probably the best and most used SEO plugin for WordPress; discover other options and follow the instructions.
Headings matter: choose a striking heading that contains the keyword.

Off-Page SEO
Prepare yourself for battling a giant that is not likely to be won over. In the world of Google, you need to obey the rules. That, of course, doesn’t mean it’s impossible to achieve great results. Don’t lose faith.
Social media is a power weapon: consider utilizing the power of social media; this is the easiest and most direct way for companies to communicate with its audience on a personal level. And people love it.
Great content is mandatory: engaging, entertaining, informative. Simple as that.Focus on quality, not quantity: forget about the massive amount of irrelevant links; try identifying your niche and find the great websites where you can post a press release, an article or an interview.

Improve Your Digital Marketing Strategy
Research and get to know your audience: keep your target audience in the heart of every choice and decision you make.
Get creative: use different approaches to reach your potential customers.
Experiment: don’t be afraid to get out of your comfort zone. Experiment as much as possible, follow new trends and do your best to adapt.


Amazon Arrives in Australia in Late 2017. What’s Next?

 

It’s official. Amazon is landing on Australian ground to take online shopping to the next level. The giant officially announced its arrival will take place in late 2017. What does that mean?

The past few weeks have been bitter and sweet. While online shopping addicts were delighted by the freshly revealed information, local business owners unleashed an outburst of resentment.

According to Gerry Harvey, founder of one of the largest Australian retailers Harvey Norman, Amazon will face a tough battle on the southern continent. What concerns local retailers the most is the significant price battle, that Amazon is likely to start.

After launching its local Web Services in Australia back in 2012, and a year later – a Kindle Store, Amazon now has over 1000 employees across Australia. While the digital book shopping experience helped thousands of Australians to discover and buy their favourite books, launching retail is respectively the next step forward. What Amazon is focusing on, is lower prices, fast delivery and a wide selection of goods.

The newly launched retail service of Amazon is likely to reshape not only the online shopping habits and experience for Australian users, but the way Australian businesses develop their competing and communications strategies. According to Scott Wiseman, executive officer of the national independant hardware industry’s association, Australian’s market is fairly concentrated, having over 6,000 operators and nearly 4,000 suppliers. Large brands such as Bunnings and the Independant Hardware Group are taking a significant amount of the market shares. Having Amazon launching their retail services, means that they will both be directly competing with already established businesses, as well as shopping centre owners.

The traditional suburban malls are the next on the line, when it comes to the battle of who is taking larger piece of the pie. Whilst statistics show online e-commerce has eloquently grown and mobile shopping begins to gain leads in the battle of alternative ways to shop (Amazon ranks fourth with 68.6%, after Yahoo, Facebook and Google), sooner or later, the physical shopping experience is likely to substantially change, focusing more on providing experiences, rather than selling goods and products. 70% of the survey participants marked their smartphones as their favourite ways to shop, while the reported traffic data for e-commerce conversions rate about 30%. 44% overtake the initial search at Amazon’s catalogs.

With social media, pushing users to order services and products through mobile apps, e-commerce is certainly reversing the way to shop and interact with businesses. A change is necessary for survival.